Essential Requirement for Modern “Tech” Writers

To be a “tech” writer for websites nowadays, it seems a requirement that English orthography be disregarded. One example of many:

“From retail stores to residential homes LEDs hold the promise of better durability and a longer lasting light but more important they use less energy than a standard incandescent bulb.”

Two written syntax errors and one grammar error in one sentence. And the writer got paid for doing that. *sigh* I’ll not link the source, but this sentence is just one example of many in one short blurb that is much, much more literate than most.